The NYC campaign was shot, as its name suggested it, in the heart of New York City. All the spots were specifically chosen to enhance every look : Central Park for sport-chic all white outfit; Manhattan for more casual but still edgy look. For the black set, the Bay and its landscape full of skyscrapers were perfect to highlight the singularity of the silhouette.
All pictures and videos were taken analogically, to give to the material an organic touch.
– Credits –
Artistic Direction : Marine Henrion & Lara Damiens / Video : Mathias Ponard
Editing : Lucas Morin / Photography : Pierre Boissel / Model : Lara Damiens
Music : Arnaud Grandjean (Arno Zhao)